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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
Unlock analytic insights across the content value chain - from creation through consumption - with Teradata.
MONETIZEContent & Brand
ANALYZEAudience Behavior & Content Effectiveness
OPTIMIZETechnology Platform & Analytics
Boost Marketing ROI
An explosion of distribution channels and platforms. Shifting
release windows. Emerging business models. Growing demand in new
territories. Today, maximizing content profitability and performance is
trickier than ever. Teradata solutions provide you the tools and analytics to
protect and grow your content value, while optimizing the bottom line.
As distribution shifts from physical to digital media, increased sales pressure means tighter margins. Media and Entertainment companies need tools to support forecasting and revenue planning for digital media channels, while squeezing every penny from traditional lines of business. Teradata can help.
Times have changed. New distribution platforms, web and social networks create opportunities to shift from mass audiences to individual connections. Connect with your audience of one through relevant, personalized content and messages – at the right time and place. Our Integrated Marketing Management solutions deliver the power to turn this revolutionary shift into competitive advantage, with end-to-end tools for your marketing creative, operations and analytics.
Connect To Your Consumer With Big Data
Unlock Second Screen Insight
Increase Ad Effectiveness & Optimization
Today’s Media and Entertainment industry demands that content creators and distributors develop a new way to leverage big data to understand and connect with audiences. Learn how big data analytics can allow you to listen to, analyze and respond to your audience across every channel.
A proliferation of digital distribution channels is breaking down barriers between you and your audience. For every click, fast-forward or search, your viewer leaves a data-driven fingerprint. Learn how Teradata Content Analytics enables you to analyze when, where and how meaningfully consumers engage with content across the second screen.
Rapid growth of online and mobile advertising makes capturing intelligent real-time insights across multiple channels more vital than ever. Manage these complexities across the digital marketing value chain, from marketing operations, to yield management, to granular behavioral analytics with Teradata - and deliver the right message to the right audience at the right time.
Teradata Platform Family
Media & Entertainment Logical Data Model
More Choices. Great Value. Competitive Edge. The Teradata Workload-Specific Platform Family fits every data warehousing need. From the Active Enterprise Data Warehouse to the Data Mart Appliance, to our software only version - all running the Teradata Database - and, now, the Aster MapReduce Appliance for multi-structured data, Teradata has a platform for you.
As data requirements grow increasingly complex, so does your need for a faster, simpler way to manage your database. That combination of unmatched performance and efficient management is built into the foundation of the Teradata Database, delivering a low total cost of ownership, in a simple, scalable, parallel and self-managing solution.
Developing an analytic foundation to satisfy the business and technical needs across an organization can be challenging and costly. Leveraging Teradata’s predefined yet flexible Media & Entertainment LDM lets you reach this goal quickly and effectively, reducing the risk of costly redesigns and maximizing your ROI.
COO, Machinima Network
Excerpt from Machinima webinar
Warner Bros. Entertainment plays starring roles in the creation, production, distribution, licensing and marketing of premiere entertainment content. They are a leader in every facet of the industry, including theatrical, home entertainment and television. The $10 billion company’s strong brand makes Warner Bros. a chief marketing authority.
With Aprimo, Warner Bros. quickly and easily can produce targeted reports for each of its sister companies and local box office markets. Reports that used to take weeks to generate are now created with a single mouse click. Warner Bros. can also easily compare past and present movie marketing campaigns, and can efficiently and accurately invoice its customers. The company exceeded its total ROI estimate of project payback in just 12 months.
How Warner Bros. Uses Analytics to Power Relevant, Real-Time Digital Marketing
View webinar replay.
Data Driven Marketing Doesn't Have to be a Cliffhanger
Game network Machinima leverages analytics to take the online entertainment industry by storm.
The pace of change in today’s M&E industry is accelerating – with the landscape looking dramatically different than it did a few years ago. New distribution channels are creating an opportunity to take a real-time pulse on how, when and why consumers engage with content.
Contact us for insights and answers to your questions.
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