• Consumer Goods

    Analytic Advantage “Your Way”

    In the Cloud, as a Managed Service or On-Premise


  • Industry Solutions Unleash the Value of Integrated Data

    Overview

    Teradata is the world’s leading provider of data warehousing, big data analytics and marketing solutions.  In addition to class leading analytics and marketing technologies, Teradata offers data-driven solutions tailored to the unique requirements of the Consumer Goods industry.  Our platform solutions are available on a flexible delivery basis; on-premise, as managed services, or in the cloud.  Teradata also offers experienced industry consulting and professional services support including our Advanced Analytics Factory, an on-premise / off-shore delivery model.


    Teradata is the market leader in business intelligence and data driven solutions, serving the world's top companies.  Key advantages include the highest performance, lowest total cost of ownership and unlimited scalability to address any data volume, data type, number of users or complexity.

    Integrated Marketing Capabilities Assessment

    • Technology-neutral business consulting marketing capabilities evaluation
    • Built upon the Teradata Applications Integrated Marketing Capabilities Model
    • Assesses your company’s marketing capabilities to determine current state
    • Aligns your organization’s marketing capabilities to support your business objectives
    • Prioritizes areas for investment based on gaps between current and future state inclusive of business objectives
    • Benchmarks current capabilities against best practices found in like or similar industries and peer group
    • Establish an Integrated Marketing baseline and roadmap for execution

    Data Driven, Direct to Consumer Connections

    It wasn’t all that long ago that marketing consumer goods was a relatively simple task. Manufacturers and retailers created television, radio, or print advertisements, and they measured consumer response to those advertisements via sales figures. Through trial and error, and perhaps a market research study or two, they would adjust their advertising campaigns until they achieved the desired response. Read more.

    Marketing Applications

    Teradata’s marketing applications encompass the lifecycle of marketing activities including: planning, budgeting, asset management, workflow, campaign management, digital messaging and analytics.

    Shopper Optics

    Shopper Optics brings the benefits of advanced shopper analytics to CPG sales and marketing professionals. With Shopper Optics, class-leading data management, security, analytics and visualization capabilities come together to deliver actionable analytics in the cloud. It offers the fastest route to a “win-win” business enabling solution for manufacturers and retailers alike. Shopper Optics offers faster, data-driven decisions across the marketing, category, space, consumer, and product supply areas. Read more.

    Demand Signal Repository

    Point of sale data is increasingly offered to manufacturers by their retail partners, but obtaining the data is just one step in what can otherwise be a daunting data harmonization project. Demand Signal Repositories (DSR) seek to resolve this challenge by acquiring, standardizing and applying analytics to detailed transaction data to help manufacturers synchronize supply with demand and avoiding costly out of stock situations, 

    DSR helps lend insights into the impact of trade promotion investments on sales activity as well as how to optimize pricing for the greatest volume and margin. The best DSR obtains detailed data on a daily basis from all trading partners, begging for a big data platform capable of supporting large data volumes and advanced analytics.

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    Analytic Discovery and Data Labs

    The power of data science is now at the fingertips of business executives. Teradata offers a variety of methods for taking advantage of new types of analytics on existing and new data sources to discover insights and test hypothesis:

  • "Manufacturers clearly have the opportunity to have an unprecedented connection to the consumer and shopper never seen before, and the ones that do get connected will enjoy significant advantages over those that don't."

    Don Scheibenreif

    Research VP, Gartner

    CASE SPOTLIGHT

    McCain Foods Meets Business Challenges with Teradata

    Listen as Roman Coba, Chief Information Officer, McCain Foods, shares why McCain Foods selected Teradata to meet a number of their business challenges. Today, the company has better productivity, increased end-user satisfaction, and a cultural shift to view and make decisions to grow the business based on enterprise information.

     

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