Norfolk Southern is one of the largest railroads in the U.S. with over 21,800 miles of track. To achieve a breakthrough in the level of information provided to customers, Norfolk Southern made the transition from a traditional data warehouse to a Teradata active data warehouse (ADW)from Teradata where data is updated in near real time. The move allows Norfolk Southern to offer customers 24x7 online access to their rail accounts. Since implementing Teradata:

• 1,500-plus customers regularly access their shipping information.
• Calls to the customer service center are down 35% over the past year.
• 1,000 Norfolk Southern employees query the data warehouse regularly for data to make better-informed decisions.

Today Norfolk Southern uses their ADW for marketing, locomotive management, car sales tracking and crew management. The result? Millions of dollars saved and increased customer satisfaction.