Like many enlightened financial services institutions, Standard Chartered First Bank Korea (SCFB) decided to move its emphasis from products to customers. The bank already had an Enterprise Data Warehouse from Teradata (EDW) in place, and so in 2008 SCFB selected Teradata Relationship Manager (TRM) to smooth the transition to this new business model – with great success.
With its comprehensive analytics and marketing automation software portfolio for customer relationship management, TRM helped SCFB marketers to rapidly leverage the power, speed, and real-time capabilities of the bank’s EDW. Michael Yanuzzi, SCFB’s Senior Vice President of Business Intelligence, called the decision to invest in TRM a "slam dunk."
It didn’t take long for SCFB users to create highly targeted and effective campaigns with TRM’s user-friendly interface. TRM’s analytic capabilities enabled these same users to easily identify clients with the lowest risk, highest profitability, and greatest loyalty, which created even more success. SCFB is currently using TRM’s powerful analytics to fine tune campaigns, and is working toward opening its event-based marketing to additional customer channels, such as its ATM network.