At one point in time, Hallmark was operating two Teradata environments: one of which had been in place since 1991 and was primarily used for its enterprise data warehouse, and a second added in 2001 for customer relationship management. Hallmark has since consolidated the two systems into a single 18-node enterprise data warehouse from Teradata to gain a single view of the business that powers Hallmark's one-to-one marketing initiatives.
Teradata Workload Management capabilities helped Hallmark combine the two systems to handle strategic analysis while providing quick response to queries that drive daily operations. Throughout the implementation, Teradata Professional Services Consultants worked closely with Hallmark IT personnel to transfer knowledge and ease the transition.
Based on the success of this data consolidation, Hallmark is merging the Teradata Demand Chain Management environment into its EDW.