ICICI Bank considered various data warehousing and customer relationship management (CRM) solutions. Based on worldwide industry experience, Teradata emerged as the foremost solution. According to ICICI management, Teradata was chosen because of its proven leadership in the data warehousing space and more so due to the successes in the financial services vertical.
The initial implementation of an enterprise data warehouse from Teradata allowed ICICI to analyze its customer database, which includes information from separate operational systems including retail banking, bonds, fixed deposits, credit cards, and more.
Teradata shared globally accepted templates to help in analysis and evaluation, and brought in consultants with several years of experience in global markets to guide the project.