Customer Management

"Teradata provides better insight into why customers are churning," says George Vigil, Manager of Enterprise Analytics for EchoStar Communications Corp. "Having more dimensions available in the applications allows business users to derive better insights from the data than they could before. They can use this information to create campaigns to stop the churn and increase our customer retention rate."

Read EchoStar Success Story
More Customer Successes

Getting to know your customers better will help you quickly resolve critical challenges such as customer value, acquisition, growth and retention while enhancing your ROI.

Now you can enjoy more relevant conversations with your customers that lead to more profitable, satisfying and longer-lasting relationships by harnessing the powerful combination of advanced analytics and marketing communication features in our portfolio of Customer Management Solutions.

Our partnerships with technology and consulting providers deliver additional capabilities such as marketing planning, real-time scoring, strategizing, change management and systems integration.

We Can Help You

Obtain a single view of your business with real-time data to your entire organization with our leading-edge data warehousing solution. Teradata 12.0

Identify your most valuable customers and customize offers to their needs

Increase effectiveness of event-driven marketing

Capture cross-selling opportunities

Develop effective relationship pricing

Our Customer Management Solutions

	Teradata Relationship Manager
	Marketing Resource Management
	Communication Optimization
	Offer & Lead Management
	Interaction Management
	Data Warehousing Services
	Actionable Analytics

Invested in the Future of CRM

Teradata is invested in your Customer Relationship Management (CRM) efforts. We have sponsored the creation of a premier center for CRM at Duke University's Fuqua School of Business. The Teradata Center for Customer Relationship Management promotes research and develops criteria to direct, facilitate and disseminate continuous learning and thought-leadership in the practice of CRM.

Additional Resources

	Teradata Gets Results!
	Magic Quadrant for Multichannel Campaign Management, 2008 - PDF
	The Power of Event-Based Marketing - PDF
	Teradata Event-Based Marketing - PDF