• Get Closer to Your Customers with Data-Driven Campaign Management

    Customer Interaction Manager

  • You’ve got the information at your fingertips — terabytes of campaign data, customer purchase history and trends, and even mobile and social footprints. Leverage the full power of your customer data by accessing it from different sources, at any time, to improve communication effectiveness and drive customer interactions.

    Teradata Customer Interaction Manager

    Teradata Customer Interaction Manager helps you consolidate and organize your data so you can:

    • Segment your target audiences into meaningful groups
    • Visualize the impact segmentation strategies will have on engagement
    • Select the right message for the right customer
    • Predict customer responses to strategic offers based on historical data
    • Send personalized, relevant and timely messages based on specific attributes and behaviors
    • Create and manage custom offers that align with a holistic brand messaging strategy
        

    Deliver Value with Emotional Connections

    Understand your customers like never before,across all touch points. Discover their preferred communication channels and identify important points on their buying journey so you can deliver messages that provide real value to real people — whenever and wherever they connect with your brand. Ensure consistent customer engagement with the ability to reliably recognize an individual (and the potential opportunity they represent), and the ability to act (quickly, responsively, and responsibly). Customer Interaction Manager provides the most-proven and high-performance platform for complete and current detailed and historical customer data and better tools for analyzing and selecting the right customers for all your promotions, assuring relevance and optimizing ROI. Quickly turn insight into targeting and timely customer communications. Whether the communications are traditional outbound, event-based or inbound (real-time), customer insight is the key to making those communications timely, relevant, and effective.

    Customer Interaction Manager supports an integrated, enterprise approach to planning, developing, and managing your customer communications across multiple channels, product lines, and business locations. You can execute traditional and non-traditional campaigns, including sophisticated multi-step dialogs and event-based promotions. And you can optimize your communications to deliver the most effective mix of messages and offers exclusively for each customer based on priority and the availability of resources to act within a particular period of time.Teradata Customer Interaction Manager makes it easy to connect with your customers on their terms, according to their preferences.

    Related Resources

    Communications Service Providers (CSPs) are in a unique position to leverage big data analytics to access very detailed sdata Aster, and open source Apache™ Hadoop, to enable business users to ask any question, against any data, with any analytic, at any time.

    7-Eleven: Developing Loyalty Through Data-Driven Marketing to be the #1 Neighborhood Convenience Store
       
    Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion Consumers
       
    Aviva: Driving Forward with Data to be a World Class Digital Insurer
       
    CSS Insurance: Using Big Data and Marketing Analytics to Achieve Best-in-Class in Customer Satisfaction
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