Case Studies

Filter

Choose a filter below to sort Teradata resources. You may choose only one option at a time.

View by products


View by business needs


View by industry


View by content type

TitleFile Type
Ace Hardware Case Study
No technology has contributed more to Ace's shift in business model strategy than the company's enterprise data warehouse environment from Teradata.
PDF
Ace Hardware Corporation
The combined power of Ace's Teradata Warehouse and Customer Relationship Management applications helped gain the company a total annual revenue boost of $85 million from these three factors alone. 
HTML
Active Data Warehousing: Straight Shot to Success for PING
This case study describes how Teradata helped PING to create an Active Data Warehouse system central to their day-to-day operations. 
HTML
Active Data Warehousing: Straight Shot to Success for PING
This case study describes how Teradata helped PING to create an Active Data Warehouse system central to their day-to-day operations.
PDF
ARC: Financial Performance Soars on Dual Active Wings
This customer success story discusses real business impact and ROI achieved through the use of Teradata solutions, and in particular, the dual active platform.
PDF
Balancing Act
Mixed workloads scheduling management enables The Travelers Companies, Inc. to meet service level agreements.  
HTML
Banco Patagonia, Reducing the time to market
Within 6 months, Banco Patagonia increased marketing campaigns by more than 20% with Teradata Relationship Manager.
PDF
Banco Patagonia, Reducing the time to market (Executive Summary)
Within 6 months, Banco Patagonia increased marketing campaigns by more than 20% with Teradata Relationship Manager.
PDF
Bank Zachodni WBK - Next Generation Anatomy
Poland's Bank Zachodni WBK (BZ-WBK) chose Teradata to upgrade and manage its complete enterprise data warehouse (EDW) infrastructure.
PDF
Bank Zachodni WBK - Next-Generation Anatomy - Executive Summary
Poland's Bank Zachodni WBK (BZ-WBK) chose Teradata to upgrade and manage its complete enterprise data warehouse (EDW) infrastructure.
PDF
BAWAG PSK, CRM helps them drive revenue, retention and efficiency
Learn how BAWAG PASK increased their campaign success rates six-fold with Teradata Relationship Manager.
PDF
BAWAG PSK, CRM helps them drive revenue, retention and efficiency (Executive Summary)
Learn how BAWAG PASK increased their campaign success rates six-fold with Teradata Relationship Manager.
PDF
Beyond the Data Warehouse: Telenor Pakistan’s journey into Advanced Analytics
Read how the Business Intelligence Department at Telenor Pakistan has developed a robust Teradata EDW that delivers a 360o customer view using data from multiple source systems.
PDF
BI at RetailStore.com
The case study of a fictitious online retailer, "RetailStore.com," that uses the enterprise data warehouse and BI to become a "business intelligence company."
PDF
BKK: Insuring Growth through Analytics
 Active enterprise intelligence drives cost reductions and membership growthfor Germany’s statutory health insurance providers.  
HTML
Bouygues Telecom: The Intelligent Telecommunications Company
Learn how Bouygues Telecom is using Teradata to bring innovative and valuable competitive analytics to ensure the maintenance of its customer base.
PDF
Burlington Northern Santa Fe
Learn why BNSF chose Teradata Database as the foundation of their enterprise-wide data warehouse.
PDF
Case Study ROI for a Customer Relationship Management Initiative at GST
Professor Robert J. Sweeney of Wright State University prepared this case study in collaboration with Teradata Corporation and Professor Mark Jeffery from Northwestern University's Kellogg School of Management and as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.
PDF
China Courier Service Corporation: Speedy Delivery
The first and largest provider of express service in China gets a boost with active data warehousing.  
HTML
Coca Cola: Continuous Refreshment
Read how The Coca-Cola Company is using advanced enterprise data warehousing technology and analytics to streamline complex and high-volume data.
PDF
Comcast: Leaping Forward in Time with the Teradata Communications Logical Data Model (CLDM)
Comcast selected Teradata’s Communications Logical Data Model (CLDM) as a starting point. It is industry built and proven and provides detailed layouts of subject areas, attributes and relationships.
PDF
Continental Airlines
Discover how an Enterprise Data Warehouse from Teradata helps Continental Airlines track real-time data on 27 million customers. 
HTML
Continental Airlines Case Study
Continental's comeback from "Worst to First" is an airline industry legend. Now the company is engaged in a new initiative to move from "First to Favorite." To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it to enable a real-time business intelligence capability.
PDF
CRM at Chinatrust Commercial Bank: Winning, One Customer at a Time
This Financial Insights report discusses how Taiwan's Chinatrust Commercial Bank (CTCB) has strengthened its CRM capabilities by rolling out best-practice marketing and campaign management, allowing the bank to truly understand individual customer behavior and propensities.
PDF
Decoding the Path to Purchase: Revealing Profits with Multi-Channel Data
This case study written by Jeff Tanner on Decoding the Path to Purchase shows how Cabela's began applying dynamic strategy thinking to their multi-channel data.
PDF
DEG Home Entertainment Supply Chain Study
This study by Teradata and Capgemini uncovered exciting new opportunities in Data Synchronization and Retail Execution to optimize the DVD supply chain and enhance the consumer buying experience.
PDF
Delivering On Your Side Experience
With an Integrated Data Warehouse from Teradata, Nationwide supports a number of business intelligence and reporting applications.
PDF
Driving Insights and Decisions: Data Warehousing at Hudson’s Bay Company
Written by Wayne Eckerson with TDWI, this case study discusses the history behind Hudson Bay Corporation's (HBC) evolution to an EDW with Teradata. Growing from a single data mart with about 250 GB in the 1990s to nearly 6 TB of data today, Wayne explores how HBC's management team has embraced many new technology options in support of its strategy to become Canada's preeminent retailer.
PDF
E.ON Increases Marketing Team & Campaign Effectiveness
Learn how Aprimo has given E.ON's marketing team greater control of its activities and the ability to increase the frequency and number of marketing campaigns.
PDF
Egypt's Census Bureau Goes Digital
This case study describes how a government agency used business intelligence to support its mission and objectives.
PDF
Enterprise Data Warehouse Delivers Healthy Returns to BKK Insurance Companies
BKK's enterprise data system provides business insights and helps increase customer membership, decrease costs and enhance customer service.  
HTML
Example of a Customer Profitability Olympian: RBC
In order to translate theory into reality, Celent spotlighted Royal Bank of Canada, as a customer profitability Olympian, which earns a gold medal overall.
PDF
Global Microcontroller Manufacturer Finance and Performance Management in Action
Read how this Global Microcontroller Manufacturer’s (GMM) best practice financial system architecture has enabled significant business benefits for the finance organization.
PDF
Hallmark
Teradata helps Hallmark balance the goals of owners with the goals of corporate marketing.
HTML
Highmark Inc.
Highmark is moving to an EDW through consolidation of data warehouses and a phased approach, thereby making strides toward their ultimate vision.
PDF
Highmark, Inc.
Highmark is moving to an EDW through consolidation of data warehouses and a phased approach, thereby making strides toward their ultimate vision. 
HTML
Integrating and leveraging global spend data at Intel Corporation
How Intel used EDW and analytics to aggregate spend data by product and supplier across its multiple ERP instances.
PDF
Iowa Department of Revenue Enterprise Case Study
Iowa Department of Revenue (IDR) uses an enterprise data warehouse to gain a more complete view of the taxpayer and to become more efficient at managing, tracking and working compliance cases. Not only is the IDR meeting its mission "to collect all taxes due, but no more," it has also achieved greater compliance and increased revenue collections amounting to millions of dollars each year.
PDF
Isle of Capri Casinos, Meeting Customers Where They Live
Exclusive

Learn how Isle of Capri Casinos is using Teradata Relationship Manager and an EDW from Teradata to learn more about their customers.
PDF
Isle of Capri Casinos, Meeting Customers Where They Live (Executive Summary)
Learn how Isle of Capri Casinos is using Teradata Relationship Manager and an EDW from Teradata to learn more about their customers.
PDF
Karneval Media
Czech Republic cable and internet provider Karneval Media has paved the way for further expansion by implementing a Teradata® Warehouse.
PDF
Leveraging enterprise data and advanced analytics in core operational processes: Demand forecasting at Cisco use case
How Cisco uses advanced analytics based on customer order data to generate SKU-level demand forecasts for over 18,000 product IDs.
PDF
Maybank, We’re Banking on Customer Engagement
Learn how Maybank increased marketing campaign success rates tenfold with Teradata Relationship Manager.
PDF
Maybank, We’re Banking on Customer Engagement (Executive Summary)
Learn how Maybank increased marketing campaign success rates tenfold with Teradata Relationship Manager.
PDF
Mobilink - The Innovative Pursuit of Clearer, Broader, Deeper Business Insights
Mobilink’s clever use of its data – its willingness to explore possibilities to stay competitive demonstrates clearly the value of not just having data, but knowing what to do with it by using their Teradata Active Enterprise Data Warehouse.
PDF
Mobilink - The Innovative Pursuit of Clearer, Broader, Deeper Business Insights - Executive Summary
Mobilink’s clever use of its data – its willingness to explore possibilities to stay competitive demonstrates clearly the value of not just having data, but knowing what to do with it by using their Teradata Active Enterprise Data Warehouse.
PDF
National Australia Bank: Customer Insight - Sees The Light Of Day
Learn how NAB uses Teradata Relationship Manager for increased personalization, optimized channels and more real-time response.
PDF
Nationwide Insurance: On Your Side - Nationwide's Automobile Policy Rate Management System - GSRM
Teradata helped provide Nationwide a single view of data for auto policy data and reduced processing times from months to seconds.
PDF
NCR Corporation
NCR chose Teradata's Enterprise Data Warehouse to globalize, centralize, and integrate its vast store of information resources. 
HTML
NCR Executives Gain Critical Insights with Dashboard Solution Built in Four Months
Better decisions from consistent data,30 times faster performance than Cognos-based tool,Faster time-to-market.
HTML
Norfolk Southern: On the Right Track
Read how the benefits Norfolk Southern has experienced from the Teradata solutions are significant. Quantifiable savings – measured in the millions of dollars annually.
PDF
Norfolk Southern: On the Right Track - Exec Summary

BUSINESS WHITE PAPER EXECUTIVE SUMMARY /Transp ortati on Industry Norfolk Southern Corporation is one of the premier transportation companies in the United States. With a reputation as the “Thoroughbred of Transportation,” its Norfolk Southern Railway subsidiary operates approximately 20,000 route miles, which crisscro

PDF
Norfolk Southern: On the Right Track - Executive Summary
Read how the benefits Norfolk Southern has experienced from the Teradata solutions are significant. Quantifiable savings – measured in the millions of dollars annually.
PDF
Performance & Workload Management Services Case Study
This is a case study in how Teradata Professional Services assisted Hallmark in uniting their existing Teradata environments, quickly, effectively and confidently.
HTML
Picturing Success: Nationwide's Data Warehouse
Jamie Bisker, Insurance Industry Analyst at TowerGroup has published a case study featuring Teradata's customer Nationwide.
PDF
Powerful forces – why intelligent data management will form an essential part of the changing utilities landscape
This whitepaper shows how data warehousing and advanced analytics will be the fundamental enabling technology for the Utilities industry.
PDF
Sabre Airline Solutions: The Power of Active Enterprise Intelligence
Learn how the Sabre® Executive Dashboard, a real-time, automated, hosted solution aggregates critical airline performance metrics through AEI technology.
PDF
Sabre Airline Solutions:The Power of Active Enterprise Intelligence (Executive Summary)
Learn how the Sabre® Executive Dashboard, a real-time, automated, hosted solution aggregates critical airline performance metrics through AEI technology.
PDF
Sabre Holdings
Teradata helps Sabre retain and grow its customer base and improve the services offered to customers. 
HTML
Smart Recommendations for Small Businesses at Network Solutions®
Learn how a data warehouse from Teradata was the central element in helping Network Solutions store and managed it’s diverse data set.
PDF
St.George Bank
Find out how St.George Bank keeps pace with phenomenal growth with a Teradata Warehouse. 
HTML
St.George Bank
Since 2002, St.George Bank's management team has pursued a strategy to grow shareholder value through providing excellent customer service, by engaging staff and expanding organically through product innovation and entry into neighboring markets. Key to the execution of this customer-focused strategy is the Bank's Group Data Warehouse (GDW), a state-of-the-art tool that provides the data that employees need for faster, more effective decisions and continued customer service excellence.
PDF
Station Casinos, No Limits: Station Casinos Breaks the Mold on Customer Relationships
Exclusive

Learn how the Teradata system and Aprimo Relationship Manager gives Station Casinos the opportunity to achieve true, relationship-based marketing.
PDF
Station Casinos, No Limits: Station Casinos Breaks the Mold on Customer Relationships – Executive Summary
Exclusive

Learn how the Teradata system and Aprimo Relationship Manager gives Station Casinos the opportunity to achieve true, relationship-based marketing.
PDF
Success with an Enterprise Data Warehouse - Pannon GSM
This article highlights how Pannon GSM and Allied Irish Bank are using enterprise data warehouses to get a single view of their business.
PDF
Sunrise Case Study: Accelerating the Marketing Process
When Sunrise TDC Switzerland AG determined it needed a new CRM approach to improve its customer-facing activities, it selected Teradata CRM as its analytics solution. Sunrise's implementation and success is documented in this case study produced by IDC.
PDF
Telefónica Leveraging Teradata to Improve the New Customer On-boarding Process (Executive Summary)
Learn how Teradata helped Telefónica bring together 6 different operating systems together to trace and connect specific processes.
PDF
Telefónica-Leveraging Teradata to Improve the New Customer On-boarding Process
Learn how Teradata helped Telefónica bring together 6 different operating systems together to trace and connect specific processes.
PDF
Teradata Data Mart Consolidation Return on Investment at GST
Professor Robert J. Sweeney of Wright State University and Robert J. Davis of Teradata prepared this case study in collaboration with Professor Mark Jeffery from Northwestern University’s Kellogg School of Management as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.
PDF
Teradata Reborn
Teradata’s ongoing market leadership is the success of its innovation strategy that has balanced product and service research and development priorities.
PDF
Teradata, IBM and McCain Foods Joint Customer Success Story
This joint IBM-Teradata customer success story discusses how McCain Foods is using IBM InfoSphere DataStage and Teradata.
PDF
Teradata, IBM and Sabre Holdings Joint Customer Success Story
This joint IBM-Teradata customer success story discusses how Sabre Holdings is using IBM Cognos BI and Teradata.
PDF
The Financial Impact of Business Analytics Highmark Case Study
This is a case study on a Teradata customer -- Highmark Inc. -- that was interviewed and profiled for a 2002 in-depth IDC research study on the financial impact (i.e., ROI and payback period) of analytic applications on the core business processes that contribute to an organization's success. The overall conclusion of the study is that while business analytics implementations can require a substantial investment, they deliver significant quantitative and qualitative benefits that range from increased business performance to reduced operations costs and improved customer relations.
PDF
The Komercni Bank Profits From Investments in Information - Gartner
This research describes how Komercni banka (KB) has been operating an enterprisewide business intelligence (BI), analytics and performance management (PM) portfolio since 2000, providing a broad range of solutions and supporting numerous processes vital for the bank. This analysis will be useful to all BI leaders, especially in financial services, to understand that BI is, above all, a program and not a project.
HTML
U.S. Defense Commissary Agency Rapidly Adapts to New XML Data Sources from Point-of-Sale Systems with Informatica PowerCenter Data Integration Platform
With the Informatica PowerCenter platform and a Teradata-based enterprise data warehouse, DeCA's strategic objectives are now realized.
PDF
Ukrop’s Super Markets
This family-owned business implemented an Enterprise Data Warehouse to help them improve data accuracy, gain faster access to information and reduce system administration expense. 
HTML
United States Air Force
The U.S. Air Force uses its Teradata Warehouse to track millions of aircraft parts at 82 major bases around the world.
PDF
Unum Group: Enhancing Service to Customers at Unum Group
This case study by Dr. Hackathorn, shows UNUM’s real time data warehouse using web services providing consumer self-service to improve payments and customer satisfaction.
PDF
Volvo - A Car Company Powered by Data
Learn how Volvo Car Company was able to obtain return on initial project costs of more than 135 percent with a Teradata system.
PDF
Volvo - A Car Company Powered by Data - Executive Summary
Learn how Volvo Car Company was able to obtain return on initial project costs of more than 135 percent with a Teradata system.
PDF
Warner Bros. Entertainment Inc.: Aprimo Steals the Show; Improves Future Spend Decisions
Aprimo helped Warner Bros. Entertainment gain quick access to actionable, accurate reports, allowing them to apply insights to subsequent movie marketing campaign spends.
PDF
WESCO International
Discover how WESCO charged up their system with Teradata technology. 
HTML
Western Digital: Obsession with Quality at Western Digital Corporation
Learn how Western Digital is using Teradata to understand their data and improve their business.
PDF