There's an amazing revolution taking place in the cable industry today. Advances in technology create new products and services on an almost daily basis—from VOD and PVRs to laptops and phone service. At the same time, today's marketplace demands shorter business cycles, provides more intense competition, and a new breed of customer that's far more demanding and much less loyal. As a result, you need to make better, faster decisions based on an accurate, timely and detailed view of subscribers, operations, suppliers and partners across all your business units.

Teradata Media and Entertainment Logical Data Model helps you do just that by tying all your enterprise information together—subscriber events, status, accounts, contracts, product and service offers, sales channels, revenue, usage, costs, network and campaign events—as well as content providers, click events, network data and demographics information. This is the most extensible, industry-specific solution available, and it provides a blueprint for designing an enterprise data warehouse that reflects your business model and your objectives. It can help you:

>	Reduce development costs
>	Implement faster
>	Maximize your ROI
>	Reduce risk

Today's consumers are constantly being bombarded with marketing messages—and getting through to them is more challenging than ever. Strategically utilizing your subscriber data is the first step toward making sure your message hits home, and can help. Teradata Profitability Analytics and Teradata Value Analyzer can precisely measure subscriber profitability and guide your investments in product development, marketing strategies and capital expenditures. Teradata Customer Management solutions will help you:

>	Optimize and deliver the most effective mix of messages and offers through the most effective channel for each individual subscriber.
>	Capture cross-selling opportunities without violating your corporate contact and privacy policies.
>	Identify high-value subscribers and build one-to-one relationships that last a lifetime.
>	Enjoy a higher level of subscriber satisfaction.

Teradata has led the technological evolution of data warehousing and decision support for 25 years. We've helped our customers build better solutions that solve enterprise problems in industries as diverse as retail, transportation logistics, financial services, telecommunications, travel, government and e-commerce. We've developed and installed more than 1,200 data warehouses worldwide—more than all other suppliers combined.

Leverage our built-in base of industry knowledge, global support services and world-leading hardware technology to create an effective data warehouse strategy that delivers the strongest ROI.