* All profits donated to the American Red Cross.
Book, Big Data Marketing  

Don’t Miss the Big Book on Big Data

Author, Lisa Arthur

Teradata's own Lisa Arthur, has released Big Data Marketing:Engage Your Customers More Effectively and Drive Value. Buy it today to learn how to untangle the data and leverage it to elevate your marketing and drive more value.

Culled from years of experience as a successful, engaging CMO and thought-leader, Lisa's Big Data Marketing, the industry's data driven marketing book educates, inspires, and entertains as she helps:
Encourage organizations to adopt data-driven marketing solutions
Teach business leaders how to transform marketing, processes, and talent to gain competitive advantage
Unravel the mysteries of data proliferation and channel fragmentation
Navigate the landscape of enlightened companies, intelligent workers, and educated consumers

Don’t be left in the dark when Lisa can help light the way.

Be the first to find out how you can get your hands on – and your mind in – Big Data Marketing.

Will be available for every ebook reader and device!
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"Lisa's unbridled passion for her customers and for marketing done right shines through as she makes a cogent argument for the best ways to apply big data to marketing challenges. Lisa doesn't just preach the importance of big data, she illustrates sound principles with solid case studies and examples. A must-read for today's marketing professional"
Dr. Jeff Tanner PhD.
Jeff Tanner PhD.
Professor of Marketing and Director, Baylor Business Research Collaborative, Hankamer School of Business, Baylor University.
"Lisa Arthur has been an excellent CMO for a long time. Which is why if you're in marketing or in technology or like to read, this is a book you can't miss. She takes a difficult subject— big data—and not only explains it in terms that you can understand, but gives you a practical guide to using big data to gain insights that are valuable to marketers in any area of business. So, stop reading the back cover (and the inside cover) and buy this book and read it cover-to-cover. It is SO worth it."
Paul Greenberg
Paul Greenberg
Author, CRM at the Speed of Light 4th Edition, CRM Magazine CRM Hall of Fame Honoree and ZDNet blogger.
"There is both an organizational and an individual imperative for reading this book, internalizing its lessons, and continuing the pursuit of data-driven marketing."
Tom Davenport
Tom Davenport
Visiting Professor at Harvard Business School, Distinguished Professor at Babson College, Director of Research at the International Institute for Analytics, and Senior Advisor to Deloitte Analytics.
"Lisa Arthur writes as both an IT insider and an experienced CMO who has driven the culture and process changes that are also needed. Her book is a clear call to action and a concise, practical guide that will help CEOs and CMOs identify and overcome barriers to realizing the full potential of big data marketing."
Earl L. Taylor
Earl L. Taylor
CMO Marketing Science Institute
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Author, Lisa Arthur

About the Author:

As the Chief Marketing Officer for Teradata Applications, Lisa Arthur serves as an industry thought-leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation. A 30-year technology industry marketing veteran, Lisa has received numerous awards and is a frequent speaker and prolific writer who masterfully combines a distinctive energy and enthusiasm with her depth of knowledge when sharing her thoughts on today’s most compelling marketing topics.

Arthur's recent honors include the DMNews 2013 “Marketing Hall of Femme” honoring today's top women marketers, the American Business Association's 2012 Gold “Stevie Award” for Marketing Executive of the Year, and in both 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association. She is also a Trustee with the Marketing Sciences Institute.

Big Data Marketing: Engage Your Customers More Effectively and Drive Value the preeminent data driven marketing book when published by Wiley Publishing in October 2013, promoted globally, and made available world-wide in English through Teradata.com and wherever books and e-books are sold.

Book, Big Data MarketingInfographicDownload the infographic  
*Infographic provided in collaboration with the Data Driven Marketing Network, http://data-driven-marketing.net

Lisa’s Blogs/Links:

Data-Driven Marketing
Everything you need to know about using data to drive your marketing campaigns can be found here. Learn More
Integrated Marketing Management
Discover how an integrated approach to managing your marketing operations, campaigns, and analytics can help you become a more effective marketer here. Learn More  
As a trusted partner in data-driven marketing technology, the Teradata blog offers a look at best practices, industry trends, and cutting-edge data insights. Visit Blog  
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