Don’t Miss the Big Book on Big Data
Teradata's own Lisa Arthur, has released Big Data Marketing:Engage
Your Customers More Effectively and Drive Value. Buy it today to
learn how to untangle the data and leverage it to elevate your marketing and drive
* All profits donated to the American Red Cross.
Culled from years of experience as a successful, engaging CMO and thought-leader,
Lisa educates, inspires, and entertains as she helps:
Encourage organizations to adopt data-driven marketing solutions
Teach business leaders how to transform marketing, processes, and talent to gain
Unravel the mysteries of data proliferation and channel fragmentation
Navigate the landscape of enlightened companies, intelligent workers, and educated
Don’t be left in the dark when Lisa can help light the way.
Be the first to find out how you can get your hands on – and your mind in – Big
Will be available for every ebook reader and device!
About the Author:
As the Chief Marketing Officer for Teradata Applications, Lisa Arthur serves as
an industry thought-leader driving Integrated Marketing Management (IMM) applications
for Teradata Corporation. A 30-year technology industry marketing veteran, Lisa
has received numerous awards and is a frequent speaker and prolific writer who masterfully
combines a distinctive energy and enthusiasm with her depth of knowledge when sharing
her thoughts on today’s most compelling marketing topics.
Arthur's recent honors include the DMNews 2013 “Marketing Hall of Femme” honoring
today's top women marketers, the American Business Association's 2012 Gold “Stevie
Award” for Marketing Executive of the Year, and in both 2012 and 2011 she was named
a “Woman to Watch” by the Sales and Lead Management Association. She is also a Trustee
with the Marketing Sciences Institute.
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
will be published by Wiley Publishing in October 2013, promoted globally, and made
available world-wide in English through Teradata.com and wherever books and e-books
Everything you need to know about using data to drive your marketing campaigns can
be found here. Learn More
Integrated Marketing Management
Discover how an integrated approach to managing your marketing operations, campaigns,
and analytics can help you become a more effective marketer here. Learn
As a trusted partner in data-driven marketing technology, the Teradata blog offers
a look at best practices, industry trends, and cutting-edge data insights. Visit Blog