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Going Active means everyone in your company benefits - frontline people and systems, not just BI users.
How Active Works
Use Active to Drive Better, Faster Decisions
Active Customer Management, Sales & Service
Teradata's customers lead the way on innovative uses of active data to drive business value. These 3 overviews will not only educate you but provide ample evidence why going Active pays off. The most popular uses of Active Intelligence are to provide Active Dashboards, Active Customer Management/Sales/Service and Active Operations. The other tabs provide details.
Your managers can "see" what's happening on corporate dashboards that are completely up-to-date. Areas to focus on light up. You can take action before little problems grow into big ones. Here are some examples of how companies are using Teradata Active Intelligence to provide enterprise-wide dashboarding:
Your marketing, customer service, and all customer-facing sales people (tellers in Banking, store clerks in Retail, gate agents in Travel) can benefit from completely up-to-date insights about customer needs and context. They are helped to know what to do/say next. See how these companies are using Teradata active technology:
Your internal operations people can improve business processes and asset utilization by knowing - right now - what's working and what needs attention. Pro-actively working remedial issues drives down costs and time. Also the use of the results of Social Network Analysis analytics help improve both Operations and Customer Management.
Here is how leading companies are using Teradata active technology to manage costs and ensure processes are streamlined:
Active Customer Management, Sales & Service
Five steps to create valuable dashboards for management
In these 3 examples, see how Teradata active technologies can be used to support mobile, contact center, and marketing applications. The "Teradata and Mobile – What’s the Connection" audio explains how to use Teradata and our BI partner’s technologies to enrich mobile experiences.
Everyone hates Contact Centers - with good reason – so the video on the right shows how customer service experiences could dramatically improve by connecting active data and insights to the IVR, ACD, and contact center agents.
Or watch the BSI video which shows how Big Data Analytics, real-time Teradata Intelligence, and Aprimo Customer Management work together to identify and rectify issues with Dropped Mobile Calls.
Use Teradata to improve operational systems by providing information and insights to internal (and partner) employees know exactly what to do to drive out costs and keep things on track. Time is money! Examples across all industries abound - here are a few from Planes, Trains and Automobile Industries.
Checklist for Going Active
Six Active Elements
Active Enterprise Data Warehouse
This TDWI paper by noted analysts Claudia Imhoff and Colin White explains step-by-step what you need to do to go Active!
Learn about the 6 Active Elements that support Active Intelligence:
The Teradata Active Enterprise Data Warehouse provides an excellent foundation for both traditional and active data warehousing - with real-time data and an order of magnitude more operational users.
What if your frontline people like tellers and bankers in the branches, contact service reps at the care center - and your self-service systems like your website, your mobile site, your ATMs could have the best possible response for each inbound customer interaction?
What if the IQ of your people and systems went up by 20-30 points because they knew what to say, how to react at all points of customer interaction? That's what Active is all about - leveraging real-time data and customer analytics to do Active Customer Marketing, Sales and Service.
Click on the button below to see the Active Banking Microsite, filled with more Banking customer examples, white papers, and videos illustrating the power of Teradata’s active technologies.
To illustrate what’s possible with Active, take a look at these CSI-like "investigations" of 3 business problems at StagnoBank. See how the Business Scenario Investigators (BSI) use Active Intelligence to improve Customer Marketing (Part 1), Customer Service (Part 2) and Geospatial and Mobile apps (Part 3).
What if your frontline people like clerks and managers at the stores, contact service reps at the care center - and your self-service systems including your website and your mobile site - could have the best possible response for each and every customer interaction? What if the IQ of your people and systems went up by 20-30 points because they KNEW what to say, how to react at all points of customer interaction? That's what Active Omni-Channel Retailing is all about. Leveraging real-time data and customer analytics to do Active Customer Marketing, Sales and Service.
Click on the button below to see the Active Retail Microsite, filled with more Retail customer examples, white papers, and videos illustrating the power of Teradata’s active technologies that support Omni-Channel Retailing.
To illustrate what’s possible with Active, take a look at 3 "investigations". The Case of the Retail Tweeters show how Brizio Fashion used real-time tweet data to change pricing for "hot" or "cold" products, and to find the alpha influencers on sales. The Case of the Fragrant Sleeper Hit shows how Great Brands used social media analytics to create the right mix of marketing and product fragrances for their line of skin lotions.The Case of the Retail Turnaround shows how Taylor & Swift uses web purchase and bailout analytics on Big Data to develop campaigns to drive shoppers who live near stores to do Omni-Channel Retailing.
What if your frontline people like sales clerks at your retail stores, contact service reps at the care center and systems including your website and your mobile sites could be completely up-to-date for each and every customer interaction? What if the IQ of your people and systems went up by 20-30 points because they knew what to say, how to react - at every point and stage of customer interaction? What if your people behind the scenes could use big data to discover easily - through social network analytics - the alpha influencers, fast-followers, potential defectors?That's what Active is all about. Leveraging big data and Next Generation Analytics to do Active Customer Marketing, Sales and Service.
Click on the button below to see the Active CSP Microsite, filled with more communications industry customer examples like Telenor Pakistan, Czech Telefonica, and MTS Russia, white papers, and videos illustrating the power of Teradata’s active technologies that support Next Generation, Big Data Analytics.
To further illustrate what’s possible, and what’s coming, take a look at the M2M video and the 2 Business Scenario Investigation videos.
The Case of the Dropped Mobile Calls shows how dropped call data can be analyzed (offline) to pick out key influencers and high-value customers likely to defect. Then the stream of real-time dropped call data is fed to Teradata, where analytics are run to pick out events that need fast reactions with CRM tools like Aprimo. The Case of the Defecting Telco Customers shows how a telco drilled into data to discover why they were losing customers.
General Manager of Strategy and Marketing, National Australia Bank
Teradata customers like National Australia Bank use Teradata active technology to improve inbound marketing, provide top-notch customer support (with up-to-date customer information on the contact center screen), and drive the right product offers for each individual customer, based on their web-browsing behaviors and past purchases. NAB is constantly innovating with better marketing, specifically using their Teradata system to arm all frontline people and systems with information when the customer contacts the bank - something called Inbound Marketing.
Solved with Teradata Aster, Hybrid Storage, Aprimo & Tableau!
Intelligent decision-making within operational customer processes.
Teradata Active Dashboards & Scorecards.
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