In addition to 40,000 retail outlets in 100 countries, Hallmark owns the Crayola Corporation and has its own cable TV channel. When it was time to consolidate Hallmark's data warehouses, Teradata’s Professional Services Team recognized that workload management capabilities would be crucial to Hallmark’s consolidation efforts. It’s relatively easy to put two hardware systems together – it’s a much harder task to put a consolidated system in place that balances and satisfies the needs all business users.
Teradata Workload Management helped Hallmark’s data warehouse handle strategic analysis while providing quick response to informational requests that drive daily operations. Advanced workload management techniques helped establish priorities for both query types and set business rules to deliver service availability and predictable performance.