Marketing Asset Manager
If you’re like many other enterprise marketing professionals, you’ve invested a lot of time and money into developing your marketing assets — from variations of your company logo and templates to well-researched white papers and sales collateral. To eliminate any roadblocks that may be preventing your team from taking full advantage of your compliant capital, Teradata’s Marketing Asset Manager can provide a single-spot storage location that your team and others throughout your organization can easily access.
Marketing Asset Manager eases the effort of locating and sharing current versions of materials throughout the enterprise and can also help you achieve other marketing objectives:
- Discover how individuals and teams are using marketing collateral to produce only what will be relevant
- Eliminate version-control issues by ensuring only the most-up-to-date materials are available
- Improve access and use of approved collateral with a searchable asset library
- Maintain corporate standards with automated approvals and branding controls
With 50 offices in eight different regional marketing areas, Johnson Financial Group needed to improve its processes for developing marketing collateral. The organization significantly improved efficiencies when it implemented Teradata Marketing Asset Manager, because the tool enabled regional offices to easily access and reuse compliant materials. Additionally, marketing managers throughout the organization can now effectively provide strong, cohesive messaging to target consumers. To learn more about how marketing asset management has helped Johnson Financial Group, download the Johnson Financial Group case study.