Integrated Marketing Management
Get a birds-eye view of your total marketing program with the Teradata Integrated Marketing Cloud. This comprehensive cloud marketing solution brings together the marketing strategy, process automation and applications required to integrate people, processes and technologies across the marketing ecosystem.
Teradata enables you to know more about your customers, your marketing and your business, and provides you with the flexibility to do more with your data and insights. Teradata Integrated Marketing Cloud can help you improve performance in these business areas:
- Marketing Operations: Synchronize and optimize company resources for maximum efficiency by managing workflows and budgets automatically.
- Campaign Management: Communicate the most relevant and timely messages to your target customers — in the format they respond to best — with campaign planning tools and performance-analysis software from Teradata.
- Digital Messaging: Rest assured that you’re sending the right information at the right time to your most valuable prospects and customers. With real-time analytics, you can monitor campaign performance and adjust your strategy as needed to stay on point.
- Customer Data Management and Marketing Analytics: Harness the power of your customer data to build persuasive marketing strategies that generate sales. Keep an eye on business-performance patterns, customer response triggers and program effectiveness to support strong business decisions at every turn.
By integrating the core elements of your marketing program, you can develop and execute a data-driven marketing strategy that stretches your assets, supports your entire business and resonates with target consumers. Keep your department well-funded and moving forward with reliable data that drives smart decisions and demonstrates the success of your marketing program.