Integrated Marketing Cloud
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IMM capability

Integrated Marketing Management

What would you do if you knew your marketing efforts could be unbound by restrictions — made stronger, more agile — with visibility and access wherever you need it, and whenever you want?

Integrated Marketing Management

Get a birds-eye view of your total marketing program with the Teradata Integrated Marketing Cloud. This comprehensive cloud marketing solution brings together the marketing strategy, process automation and applications required to integrate people, processes and technologies across the marketing ecosystem.

Teradata's online marketing tools enable you to know more about your customers, your marketing and your business, and provides you with the flexibility to do more with your data and insights. Teradata Integrated Marketing Cloud can help you improve performance in these business areas:

  • Marketing Operations: Synchronize and optimize company resources for maximum efficiency by managing workflows and budgets automatically.
  • Campaign Management: Communicate the most relevant and timely messages to your target customers — in the format they respond to best — with campaign planning tools and performance-analysis software from Teradata.
  • Digital Messaging: Rest assured that you’re sending the right information at the right time to your most valuable prospects and customers. With real-time analytics, you can monitor campaign performance and adjust your strategy as needed to stay on point.
  • Customer Data Management and Marketing Analytics: Utilize database marketing to harness the power of your customer data, build persuasive marketing strategies and generate sales. Keep an eye on business-performance patterns, customer response triggers and program effectiveness to support strong business decisions at every turn.

By integrating the core elements of a database marketing program, you can develop and execute a data-driven marketing strategy that stretches your assets, supports your entire business and resonates with target consumers. Keep your department well-funded and moving forward with reliable data that drives smart decisions and demonstrates the success of your marketing program.

 

Resources

Analyst Report

Gartner 2013 Integrated Marketing Management Magic Quadrant

Learn about the benefits of an Integrated Marketing Management solution by downloading Gartner’s 2013 IMM Magic Quadrant analyst report

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Video

International Speedway Corporation

Hosting more than 100 races a year, including the famous Daytona 500, ISC set out to create a #1 fan experience, STARTing with data

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Brochure

Product Insight on Integrated Marketing Management

Learn why an Integrated Marketing Management solution is a critical component in providing the centralized view of data needed to adopt a data-driven marketing strategy

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White Paper

When Our Powers Combine: The Impending Convergence of Advertising and Marketing and What To Do About It

Data-driven marketers must manage insights and interactions across all touchpoints – online or offline, owned or paid. Get started with digital advertising alignment.

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White Paper

The Impact of Creating an Integrated Marketing Management Environment on the Consumer Experience

Use IMM to improve marketing efficiency and accountability while creating an enhanced customer experience

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