Integrated Marketing Management
Get a birds-eye view of your total marketing program with the Teradata Integrated
Marketing Management (IMM) solution. This comprehensive system allows you to consolidate
every element of your program — including resource allocation and workflows, campaign
financials and performance analytics, and even digital messaging templates — in
a single solution.
Gain operational efficiencies and boost the impact of your company’s diverse marketing
program with integrated solutions for Marketing Operations, Campaign Management,
Digital Messaging and Customer Data Analytics. Specifically, Teradata IMM solutions
can help you improve performance in these business areas:
- Marketing Operations: Synchronize and optimize company
resources for maximum efficiency by managing workflows and budgets automatically.
- Campaign Management: Communicate the most relevant
and timely messages to your target customers — in the format they respond to best
— with campaign planning tools and performance-analysis software from Teradata.
- Digital Messaging: Rest assured that you’re sending
the right information at the right time to your most valuable prospects and customers.
With real-time analytics, you can monitor campaign performance and adjust your strategy
as needed to stay on point.
- Marketing Analytics and Customer Data Management:
Harness the power of your customer data to build persuasive marketing strategies
that generate sales. Keep an eye on business-performance patterns, customer response
triggers and program effectiveness to support strong business decisions at every
By integrating the core elements of your marketing program instead of scattering
resources across disjointed teams and initiatives, you can develop a cohesive communications
strategy that stretches your assets, supports your entire business and resonates
with target consumers. Keep your department well-funded and moving forward with
reliable data that drives smart decisions and demonstrates the success of your marketing