Teradata Applications Social Media
Capabilities Digital Marketing

Digital Messaging

What would you do if you knew how to improve customer retention with a real-time, integrated experience driven by inbound and outbound marketing touch points?

Digital Messaging

Your enterprise digital marketing strategy is only as strong as the data used to develop it and the metrics available to assess and learn from each campaign. Teradata Digital Messaging can help you manage both aspects of your digital marketing program by giving you a real-time, single-view reference of results from your email, mobile and social channels. By integrating consumer-response data from these various digital platforms, the Digital Messaging Center makes it easier to compose and send personalized digital messages that resonate with target customers.

Use Teradata Digital Messaging to move closer to your customer-engagement objectives:

The Digital Messaging Center includes Content Management System (CMS) templates to help you craft appealing messages quickly, or you can use your own HTML coding. Whether you’re an experienced coder or simply need a design you can work with, the Digital Messaging Center has you covered. Here are some other features that can make content development efficient and easy:

  • Online storage: Access or reference your images, text and multimedia files each time you create a message.
  • Barcode generator: Use specific coupon codes based on customer personalization needs
  • Responsive design: Preview your message in multiple browsers, and across platforms and devices to confirm that every customer will be able to view your content correctly
  •  Email list management software: Keep bounce rates low by updating contact information regularly
  • System-wide search functions: Reference a marketing campaign you did last spring or for a specific user as needed to ensure your content stays meaningful

Resources

Webinar

Messaging on the Move: Using Responsive Design to Improve Conversions

Create the optimal experience for each customer, no matter when, where, or how they are viewing your message.

View Webinar

White Paper

The Next Era of Digital Marketing Management

Make sure your company is positioned to take advantage of the next big trends in digital marketing

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Article

Seize the Sale

Digital marketing optimization can help companies get smarter and save money

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Customer Success

Center Parcs

Center Parcs improves the customer experience and increases revenue using targeted and timely communications

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Customer Success

Halfords

Halfords uses personalized emails to re-engage customers, resulting in 60%+ open rate and 25% click through rate

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Customer Success

Tourism Ireland

Tourism Ireland uses localized content to see 72% open rate and click through rates of 97% resulting in improved customer retention and effective lead generation

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Customer Success

TUIfly

Tulfly automates email and utilizes targeted dynamic content to see improvement in open and click through rates for its customer newsletter

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