Your enterprise digital marketing strategy is only as strong as the data used to develop it and the metrics available to assess and learn from each campaign. Teradata Digital Messaging can help you manage both aspects of your digital marketing program by giving you a real-time, single-view reference of results from your email, mobile and social channels. By integrating consumer-response data from these various digital platforms, the Digital Messaging Center makes it easier to compose and send personalized digital messages that resonate with target customers.
Use Teradata Digital Messaging to move closer to your customer-engagement objectives:
The Digital Messaging Center includes Content Management System (CMS) templates to help you craft appealing messages quickly, or you can use your own HTML coding. Whether you’re an experienced coder or simply need a design you can work with, the Digital Messaging Center has you covered. Here are some other features that can make content development efficient and easy:
- Online storage: Access or reference your images, text and multimedia files each time you create a message.
- Barcode generator: Use specific coupon codes based on customer personalization needs
- Responsive design: Preview your message in multiple browsers, and across platforms and devices to confirm that every customer will be able to view your content correctly
- Email list management software: Keep bounce rates low by updating contact information regularly
- System-wide search functions: Reference a marketing campaign you did last spring or for a specific user as needed to ensure your content stays meaningful