Data-Driven Marketing Solutions | Teradata Marketing Applications
Teradata Applications Social Media
Capabilities Data driven marketing

Data-Driven Marketing

Drive consumer loyalty and increased profitability

Using Consumer Data to Power Marketing Relationships and Results

Today’s marketers know… data is everywhere. But it’s what you do with your consumer data that matters. Transactional events are no longer a sufficient means of cultivating long-lasting consumer relationships. What matters is creating interactions – relevant, meaningful consumer dialogues informed by data.

The result of engaging in data driven marketing? Consumer loyalty and increased profitability – a win-win for both marketers and consumers.

“Forty-two percent of marketing data comes from external sources, including social networks, which points to the growing influence of relationships in marketing.”
Highlights From Gartner's Data-Driven Marketing Survey, 2013

Improve Customer Experience

Resources

Infographic

Create the Best Customer Experience with Data-Driven Marketing

This infographic provides marketers with a data-driven marketing approach to enhance the customer experience by incorporating multiple types of data and insights.

Read More

Webinar

Delivering a Best-in-Class Customer Experience webinar

Watch webinar recording to learn more about how to exceed customer expectations with data-driven marketing through real life examples of world-renowned brands.

View Webinar

White Paper

Four Keys to Data-Driven Marketing Efficiency & Effectiveness

This Marketing Operations Leadership Series piece covers four steps marketers can adopt to tackle data.

Read More

White Paper

Marketing Automation: The Power to Drive Efficiency and Prove Value

This Marketing Operations Leadership Series piece discusses how automation can streamline processes and improve returns.

Read More

White Paper

Optimizing Marketing Operations: Streamline, Manage, and Monitor Your Marketing Organization

This Marketing Operations Leadership Series piece discusses keys to success in marketing operations and how to achieve them.

Read More

White Paper

Got ROI? Prove It!

This Marketing Operations Leadership Series piece addresses the common problems of proving ROI and how to face these challenges and find success.

Read More

White Paper

The Data-Driven Journey: A Digital Insurer's Path To Loyalty and Increased Profits

This Marketing Operations Leadership Series piece will covers Aviva's journey using data driven marketing.

Read More

White Paper

Bring Your Two Worlds Together: Integrated Online and Offline Channels for a Unified Front

Campaign Manager Leadership Series ebook addresses how marketers can use a multi-channel approach to meet customers preferred methods of communication regardless of channel.

Read More

White Paper

A New Way of Thinking, Mobile Isn’t Just A New Customer Channel

This Campaign Manager Leadership Series ebook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.

Read More

White Paper

Agile Marketing: How Companies Keep Pace in an Always-On World

This Campaign Manager Leadership Series piece will cover how to achieve enhanced agility with campaign management.

Read More

White Paper

The Tools You Need to Build Relationships and Drive Revenue Checklist

This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.

Read More

White Paper

Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact

This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.

Read More

White Paper

Picking Up the Pieces: Using all Your Data to Fuel Meaningful Customer Interactions

Use insights from your data-driven marketing strategy in your marketing organization to drive relevant, engaging customer experiences, to meet customer expectations

Read More

White Paper

Find the Missing Pieces Creating a Complete Customer VIew Results in More Meaningful Connections

For marketing to improve customer engagement and drive relevant customer experiences requires that marketers have a complete via of customer data.

Read More

White Paper

Using Data to Drive Results: Exploring the Power of a Data Driven Marketing Strategy

Learn more about what it means to move from transactions to interactions

Read More

White Paper

Social Data at Work

Marketers should treat social media as a source of rich customer data and insights combined with offline and purchase data to inform intelligent customer understanding.

Read More

Survey Results

Teradata Data-Driven Marketing Survey 2013, Global Executive Summary

Explore the Executive Summary of our market research survey results and charts

Read Survey

Survey Results

Teradata Data-Driven Marketing Survey 2013, Global Full Report

All the detailed facts and figures about the current state of data-driven marketing

Read Survey

Infographic

Create the Best Customer Experience with Data-Driven Marketing Infographic

Educational infographic that outlines the elements of customer marketing data brands may not be considering and the impact of missing the view of the customer data

Read More

Infographic

Teradata Data-Driven Marketing Survey, 2013, Global Results

Dive into data-driven marketing and learn how today’s marketers truly view their ability to harness and leverage big data to produce measurable results

View Infographic

Customer Success

Isle of Capri

Isle of Capri Casinos increased production and reduced time to market by 50% to improve customer service and enhance its customer program

Read More