Using Consumer Data to Power Marketing Relationships and Results
Today’s marketers know… data is everywhere. But it’s what you do with your consumer data that matters. Transactional events are no longer a sufficient means of cultivating long-lasting consumer relationships. What matters is creating interactions – relevant, meaningful consumer dialogues informed by data.
The result of engaging in data driven marketing? Consumer loyalty and increased profitability – a win-win for both marketers and consumers.
“Forty-two percent of marketing data comes from external sources, including social networks, which points to the growing influence of relationships in marketing.”
Highlights From Gartner's Data-Driven Marketing Survey, 2013
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