Teradata Applications Social Media
Capabilities Data driven marketing

Data-Driven Marketing

Drive consumer loyalty and increased profitability

Using Consumer Data to Power Marketing Relationships and Results

Today’s marketers know… data is everywhere. But it’s what you do with your consumer data that matters. Transactional events are no longer a sufficient means of cultivating long-lasting consumer relationships. What matters is creating interactions – relevant, meaningful consumer dialogues informed by data.

The result of engaging in data driven marketing? Consumer loyalty and increased profitability – a win-win for both marketers and consumers.

“Forty-two percent of marketing data comes from external sources, including social networks, which points to the growing influence of relationships in marketing.”
Highlights From Gartner's Data-Driven Marketing Survey, 2013

Improve Customer Experience

Resources

Webinar

Delivering a Best-in-Class Customer Experience webinar

Watch webinar recording to learn more about how to exceed customer expectations with data-driven marketing through real life examples of world-renowned brands.

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White Paper

Picking Up the Pieces: Using all Your Data to Fuel Meaningful Customer Interactions

Use insights from your data-driven marketing strategy in your marketing organization to drive relevant, engaging customer experiences, to meet customer expectations

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White Paper

Find the Missing Pieces Creating a Complete Customer VIew Results in More Meaningful Connections

For marketing to improve customer engagement and drive relevant customer experiences requires that marketers have a complete via of customer data.

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White Paper

Using Data to Drive Results: Exploring the Power of a Data Driven Marketing Strategy

Learn more about what it means to move from transactions to interactions

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White Paper

The New CMO-CIO Alignment: Best Practices for Driving Collaboration Between Marketing and IT

Data driven marketing success depends largely on positive collaboration between marketing and IT

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Survey Results

Teradata Data-Driven Marketing Survey 2013, Global Executive Summary

Explore the Executive Summary of our market research survey results and charts

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Survey Results

Teradata Data-Driven Marketing Survey 2013, Global Full Report

All the detailed facts and figures about the current state of data-driven marketing

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Infographic

Create the Best Customer Experience with Data-Driven Marketing Infographic

Educational infographic that outlines the elements of customer marketing data brands may not be considering and the impact of missing the view of the customer data

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Infographic

Teradata Data-Driven Marketing Survey, 2013, Global Results

Dive into data-driven marketing and learn how today’s marketers truly view their ability to harness and leverage big data to produce measurable results

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Customer Success

Isle of Capri

Isle of Capri Casinos increased production and reduced time to market by 50% to improve customer service and enhance its customer program

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