If your marketing program could use a stronger dose of data-driven strategy and resource efficiency, Teradata’s Campaign Management solution can help. By developing targeted and integrated marketing strategies and communications you can send a cohesive message across various media platforms, improve customer experience and drive tangible business results .
After all, a pivotal mission of profitability is to develop cross-functional objectives and marketing techniques that eliminate silos, enhance enterprise-wise resource accessibility, and align goals and assessment metrics. Fortunately, that’s just what Teradata’s Campaign Management marketing tools can help you do. With the Customer Interaction Manager
and Real-Time Interaction Manager
, you can achieve some of the most challenging business objectives, including actionable analysis of cross-channel marketing initiatives and improvements to the overall customer experience.
Case in Point: Lloyd’s Banking Group increased customer satisfaction, cut costs and met government regulations by significantly improving efficiencies for communications across all channels. By integrating marketing campaigns, Lloyd’s Banking Group can now provide relevant, cohesive messaging to target consumers in an accurate, compliant and efficient manner — while freeing up staff time for other initiatives. To learn more about how campaign management software is helping Lloyd’s Banking Group create compelling customer conversations, watch this video