Teradata Applications Social Media
Capabilities Campaign Mgmt

Campaign Management

What would you do if you knew results of all of your marketing programs and were able to report on data across all channels, product lines, divisions and geographies?

Campaign Management

If your marketing program could use a stronger dose of data-driven strategy and resource efficiency, Teradata’s Campaign Management solution can help. By developing targeted and integrated communications that send a cohesive message across various media platforms, you can better influence your clients and prospects and drive tangible business results.

After all, a pivotal mission of profitability is to develop cross-functional objectives and programs that eliminate silos, enhance enterprise-wise resource accessibility, and align goals and assessment metrics. Fortunately, that’s just what Teradata’s Campaign Management solutions can help you do. With the Customer Interaction Manager and Real-Time Interaction Manager, you can achieve some of the most challenging business objectives, including actionable analysis of cross-channel marketing initiatives.

Case in Point: Lloyd’s Banking Group increased customer satisfaction, cut costs and met government regulations by significantly improving efficiencies for communications across all channels. By integrating campaigns, Lloyd’s Banking Group can now provide relevant, cohesive messaging to target consumers in an accurate, compliant and efficient manner — while freeing up staff time for other initiatives. To learn more about how campaign management software is helping Lloyd’s Banking Group create compelling customer conversations, download this video.

Products

Resources

Video

The Creep Factor

Watch this video to see how using data to personalize a consumer shopping experience can go terribly wrong if you're not careful.

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Brochure

Campaign Management Solution Overview

Drive revenues by enabling design of customer interactions and structured retention/loyalty strategies as a core component of your data-driven marketing strategy

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Gartner Report

Magic Quadrant for Multichannel Campaign Management

Learn how to deliver the best customer experience and do more with less. Download the analyst report today!

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Case Study

BAWAG P.S.K.

Learn how BAWAG increases customer loyalty and marketing productivity with customer relationship management.

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Article

Gold Standard

Austrian Bank, BAWAG PSK, achieves a significant increase in marketing campaign success rates with Teradata

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Customer Success

Ace Hardware

Ace Hardware applied targeted promotions to their marketing mix and increased average gross profit by 38%

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Customer Success

E-ON

Learn how E-ON increased campaign frequency and volume efficiently and effectively

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Customer Success

ESRI

ESRI consolidated 15 databases increasing marketing effectiveness leading to a ROI increase of an astounding 1,134 percent

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Customer Success

Ingram Micro

Ingram Micro gained a consolidated view of customer touchpoints resulting improvements that led to a 150% increase in online sales

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Customer Success

Lloyds Banking Group

Learn how Lloyds Banking Group reduced time to market and improved sales and profits

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Customer Success

QAD

Learn how QAD has realized a 75 percent reduction in time and cost compared to the manual lead management process that was previously in place.

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Customer Success

Station Casinos

Teradata helps Station Casinos run 30 to 40 campaigns daily, improve player profitability by $2 million per month, boost customer retention by 8%, and increase new memberships into its loyalty program by 60%.

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