Data-Driven Marketing and Marketing Applications
  • Integrated Marketing Management

    Integrated Marketing Management

    Realize more effective marketing & increasingly efficient operations

    Learn More
  • Listen. Learn. Be Ready.

    Listen. Learn. Be Ready.

    Integrate data from digital channels with customer data for insights that make marketing a conversation

    Learn More
  • Data-Driven Marketing

    Data-Driven Marketing

    Leverage real-time analytics across integrated data to better understand customer preferences - and deliver relevant, targeted marketing for increased engagement

    Learn More


    See how P&G uses data-driven marketing to
    grow customer relationships.

    Learn More

What would you do if you had the data-driven marketing applications to work smarter and connect with your target consumers in high-impact ways that build your business?

In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling multi-channel marketing campaigns, that’s exactly the challenge you’re facing.

The Teradata Integrated Marketing Cloud includes valuable data-driven marketing applications for your Marketing Operations, Campaign Management, Digital Messaging, Customer Data Management and Marketing Analytics needs. Develop difference-making marketing campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these solutions.

Not sure where to start? Ask yourself some critical questions:

  • What would you do if you knew you could eliminate process inefficiencies and by doing so, accelerate your speed to market and deliver programs in a timely fashion?

    With the Teradata Marketing Operations solution, you can streamline processes, coordinate and collaborate on projects more efficiently, and optimize marketing resource management.

  • What would you do if you knew how your customers and prospects interact with your brand across all channels and touch points?

    The Teradata Campaign Management solution includes Customer Interaction Manager and Real-Time Interaction Manager to help you act on customer insights to architect improved experiences through a cohesive, multi-platform marketing program that includes integrated messaging and performance assessments.

  • What would you do if you knew how to improve customer retention with a real-time, integrated marketing experience driven by inbound and outbound marketing touch points?

    With the Teradata Digital Messaging solution, you can optimize your marketing campaign management strategies with branded or HTML customized emails, texts and social outreach — or you can work from a template — to increase customer engagement with your communications.

  • What would you do if you knew much more about your customers’ behaviors and preferences?

    Robust data and analytics is the lifeblood of modern marketing. The Teradata Customer Data Management solution brings together a consolidated and holistic view of your customer and our Marketing Analytics solution is the innovative resource you need to gather customer insights and put those insights to work for your team.

What if you knew...

How to utilize big data insights for marketing effectiveness?

Data-Driven Marketing Solution

How to view & control the spend & processes used in marketing development?

Marketing Operations Solution

How your customers & prospects interact with your brand across all channels & touch points?

Campaign Management Solution

How to reduce the number of tools used while gaining functionality?

Digital Messaging Solution

Teradata Applications Social Media