• Integrated Marketing Management

    Integrated Marketing Management

    Realize more effective marketing & increasingly efficient operations

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  • Listen. Learn. Be Ready.

    Listen. Learn. Be Ready.

    Integrate data from digital channels with customer data for insights that make marketing a conversation

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    See how P&G uses data-driven marketing to
    grow customer relationships.

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What would you do if you had the technology to work smarter than ever and connect with your target consumers in high-impact ways that build your business?

In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling marketing campaigns, that’s exactly the challenge you’re facing.

The Teradata Integrated Marketing Management (IMM) solution includes valuable tools and technology for your Marketing Operations, Campaign Management, Digital Messaging and Marketing Analytics needs and objectives. Develop difference-making campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these software solutions.

Not sure where to start? Ask yourself some critical questions:

  • What would you do if you knew you could eliminate review inefficiencies and by doing so, accelerate your speed to market and deliver programs in a timely fashion?

    With the Teradata Marketing Operations solution, you can streamline processes, reduce waste and manage projects and resources efficiently. The Planning & Spend Manager makes it easier to stay fiscally accountable and helps you prove the worth of each campaign. The Workflow & Collaboration Manager keeps processes on track and moving forward, and the Marketing Asset Manager makes it a breeze to archive your materials for better version control and convenient enterprise-wide access.

  • What would you do if you knew how your customers and prospects interact with your brand across all channels and touch points?

    The Teradata Campaign Management solution includes a Customer Interaction Manager and a Real-Time Interaction Manager to help you reach and motivate your target customers through a cohesive, multi-platform marketing program that includes integrated messaging and performance assessments.

  • What would you do if you knew how to improve customer retention with a real-time, integrated experience driven by inbound and outbound marketing touch points?

    Reaching customers at the right time with the most relevant information has never been easier. With the Teradata Digital Messaging solution, you can customize emails, texts and social outreach using your own branded formatting and HTML coding — or you can work from a template — to increase consumer engagement with your communications. Plus, the Digital Messaging Center can automatically send emails, texts or social alerts to chosen customer segments based on identified behaviors so you can get on with the rest of your job. The software even gives you tools to change messaging based on certain analytics, including action triggers and market events, to ensure your campaigns stay relevant and appealing to your target audience groups.

  • What would you do if you knew much more about your customers’ behaviors and preferences?

    Robust data analytics is the lifeblood of modern marketing. The Teradata Analytics and Customer Data Management solution is the innovative resource you need to put data to work for your team. Configure custom dashboards so you can access analytics from every component of your marketing program — including email, SMS, social and Web — and get the most marketing mileage from your customer data.