Teradata Data Integration Roadmap for Travel and Hospitality

The Missing Link: Selecting business intelligence initiatives based on enterprise needs

Teradata has developed industry-specific Data Integration Roadmaps as reference models to support alignment of analytics to business strategy. These models provide a best-practice approach that leverages one of the most stable aspects of the business environment — the data — as represented by the integrated data model.

Due to the challenges facing the travel industry today, you need to ensure the connection between your technology and business objectives is clear. The Teradata Travel and Hospitality Data Integration Roadmap (DIR) helps you bring it into focus. 

The Teradata Travel and Hospitality DIR is a visual reference model that shows you how you can support your strategic business values and decisions based on a foundation of integrated data. Combined with the TeradataTravel and Hospitality Data Model, it provides value by ensuring a business-driven perspective to data warehouse design and usage. This DIR forges linkage from the highest strategic levels of your company down to the basic business information as captured in day-to-day operational data. 

Features & Benefits

The Teradata Travel and Hospitality DIR captures 30 years of Teradata best practices in designing and implementing data models and planning warehouses for companies like yours to help you:

  • Link data to business questions and key performance indicators so you can see how data relate to the way you operate your business
  • Save time by reusing the same data to address multiple business improvement opportunities (BIOs) across different areas of your business
  • Leverage Teradata's "load once, use many times" approach to data warehousing
  • Determine which business questions are the most important to answer based on your goals
  • See how the data warehouse provides value by reducing costs and increasing customer satisfaction
  • Allocate resources more effectively — and develop more effective plans
  • Quickly see which data support a specific BIO 


Primary Components

Major areas represented in the Teradata DIR model include:

  • Corporate Objectives and Strategy
  • Business Improvement Opportunities
  • Business Questions
  • Key Performance Indicators
  • Integrated Data Model
  • Specific Products and Services From Teradata That Support the Model

Review Primary Components

Next Steps

Turn Intelligence into Action for Airlines with Active Enterprise Intelligence from Teradata

See how Active Enterprise Intelligence from Teradata can help improve an airline carrier's efficiency and raise customer and employee satisfaction to new heights.

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