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Lodging Solution Brief: Connecting with the Connected Traveler

Engage Connected Travelers and Transform Relationships
with Analytics and Data

True traveler engagement requires knowledge of guests, and the ability to identify them across multiple channels. While lodging companies have systems in place to garner this information within channels, many lack a cohesive ecosystem that provides fast, single-source access to integrated transaction and interaction data across channels. Teradata helps lodging companies understand interactions, transactions, and guests across all channels, equipping you to deliver meaningful personalized communications to the connected traveler.

The Teradata lodging solution brief provides informative insights into the means and opportunities for engaging connected travelers, including:

  • Understanding the most common guest paths to booking and abandonment across multiple channels.
  • Analyzing text data, from sources such as call centers, surveys, social, ratings, and reviews, to understand customer sentiment.
  • Delivering guest experience across a trip lifecycle that is consistent with brand differentiators.

Download the complimentary lodging solution brief today.

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