White paper

Introducing Connection Analytics: An Ovum white paper for Teradata

This paper, by Tony Baer, of Ovum IT Information Management, Introduces Connection Analytics - an emerging discipline that provides answers to persistent business questions such as identification and influence of thought leaders, impact of external events or players on financial risk, or analysis of network performance based on causal relationships between nodes. It provides a new way of looking at people, products, physical phenomena, or events. Enterprises are using Big Data analytics to complement traditional SQL queries in answering very familiar questions, such as customer retention, marketing attribution, risk mitigation, and operational efficiency which, until now, required enormous compute power, time-consuming data management and the need for learning highly specialized programming and query languages.

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