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A Strategic Approach to Data & Analytics

Many companies are confusing adopting big data technology with creating a coherent big data strategy and in the process are creating big data debt. In this paper we present our remedy for big data debt – a data and analytics centric approach. This approach is a set of concepts and guidelines that allow us to invest in big data and get increasing long-term returns rather than spending money to get short-term payback that creates long-term debt.