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UCLA -Make a Bigger Blockbuster: Big Data to Analyze Pre-Launch Marketing and Social Media Impact on New Product Business Performance

Professor Hanssens will share cutting-edge social media research that will debunk how companies in entertainment, retail, manufacturing, and beyond think about social media, marketing and their analytics futures. UCLA is not a Teradata customer. The purpose of this session is for Professor Hanssens to share his research and insight as he did at the 2013 Teradata PARTNERS Conference.