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Transforming Approaches to Lead Management at RBC Royal Bank of Canada

RBC had some of the best access to integrated client information and insights to support effective lead management. Challenges were resources and tools to make these come to a full and useful life. Recent investments and utilization of Teradata have created opportunities for new era of lead management. Cathy Burrows will highlight new client interaction optimization, examples of early success, failures, and the roadmap, requirements for RBC.