The Rise of the Individual

Time: 0:56:51

Making a one-to-one connection has long been the holy grail of marketing. But a true one-to-one relationship goes far beyond simply personalizing a message.

This webinar examines key trends, critical issues and best practices related to using data-driven marketing to create individualized marketing.

Presenters:
Charlene Li
CEO and Founder, Altimeter Group

Jenne Barbour
Marketing Strategy, Teradata Marketing Applications

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