Seize the Moment–the Data-Driven Reality/ Avoiding the Creep Factor

Time: 0:43:33

Leveraging data, marketers today know more about their customer's than ever before. And while customers want us to use this information to provide relevant offers, we must find the balance between using this rich data to quickly adapt our marketing, while not making the consumer feel as though we've crossed the privacy boundary. Learn how to avoid the "creep factor".

John Timmerman
Global Industry Evangelist, Teradata Marketing Applications

Chad Kahlow
CEO, BusinessOnline

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