Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy

Time: 0:58:33

Savvy marketing teams are implementing data-driven, individualized B2C strategies to drive results, and digital experiences are now a critical part of that customer journey — from exploration and purchase to use and engagement.

Presenters:
Rebecca Lieb
Analyst, Author and Strategic Advisor

Jenne Barbour
Marketing Strategy, Teradata Marketing Applications

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