Argyle 2015 CMO Virtual Event: Individualized Marketing in the Digital Era

Time: 1:10:57

As the digital age has fundamentally changed how the customer functions on a day to day basis, it has also revolutionized the field of marketing. Argyle Executive Forum, in partnership with Teradata, has brought together leading marketing executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format for the 2015 CMO Virtual Event: Individualized Marketing in the Digital Era. Speakers: Jenne Barbour, Head of Global Marketing Strategy + Evangelism, Teradata Marketing Applications; Diane Gage-Lofgren, Senior Vice President Marketing & Communications, Sharp Healthcare; Ariel Mactavish,  Vice President, Global Marketing - Respiratory Solutions, Medtronic; Keith Swiderski, Head of eCommerce Marketing, Avis Budget Group.

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