An omni channel must: Integrated Marketing and Supply Chain

Time: 0:28:42

In this web seminar, Mardie Noble, VP Demand Chain Management Product Strategy & Engineering for Teradata Applications, outlines the implications of the changing retail landscape and what's at stake for retailers. Presenting actual cases, he shows how connecting marketing and the demand driven supply chain can result in higher customer loyalty and satisfaction, and avoid lost sales, unnecessary markdowns, and excess inventory.

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