Yahoo! JAPAN: Increasing ROI Through Predictive Analytics to Solve Customer Challenges… For a Better Japan
Yahoo!JAPAN's vision is to make Japan a better country with data. With an ROI of more than $100M in the first year, Yahoo! JAPAN is using predictive analytics to give customers a unique digital experience - even serving ads tailored to them. And by integrating Hadoop into their environment, Japan even predicted their election outcome.