Vodafone Netherlands: Unifying Data with Unified Data Architecture™ to Unify Communications for the Entire Population

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Serving 5.3M customers, Vodafone Netherlands is unifying data to gain new insights to better serve their population. With a vision toward Unified Data Architecture™, they have an analytical ecosystem with Teradata, Aster and Hadoop helping to understand network optimization, customer behavior, churn, and more.

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