Travel & Transportation: Big Data Analytics with Hani Mahmassani

Time: 0:3:13

Hani Mahmassani, Director of the Northwestern University Transportation Center, discusses the vastness of real-time data in travel and transportation and how big data analytics can both sense and predict the state of elements in the system in order to improve user experience, optimize operational efficiency, avoid equipment failures, innovate service quality, give visibility into supply chains and tailor services and communications to user needs.

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