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Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion Consumers

The decline of traditional marketing channels fueled the need for a CRM transformation and new ecosystem at Procter & Gamble.  P&G's cloud environment allows for all consumer data to be in one location for fresh, relevant relationships  with 4.8B consumers in their lifetime as they traverse from one product to the next.  Together P&G and Teradata  created, 1, Consumer Placeä.