How to Drive App Effectiveness with More Interaction and Individualization

Time: 0:49:28

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

Based on an unprecedented global study on mCommerce and mobile apps shopping habits, you will learn from Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, why marketers today must adopt a mobile-centric approach and the importance of leveraging the data from each customer interactions to create truly individualized marketing.
Original Webinar Date: Sept 24, 2015

Next Steps

Video
Teradata Marketing Applications – Mobile Push Marketing

Unlock your app’s potential and use push notifications to increase your app engagement, retention and revenue.

How Can We Help?

Contact us for insight and answers to your questions.

Contact Teradata