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Dell: Maximizing Spend, Efficiency, and Profit Globally with Project "MaSCoT"

In just 6 months, Dell Marketing and IT joined forces to deploy MaSCoT (Marketing Spend Control Tool), a global spend tool that has united and integrated marketing users around the world to deliver real time marketing spend reports, budget plans, and the ability to collaborate on creative assets - all of which is delivering big results to Dell’s CMO.