Aviva: Driving Forward with Data to be a World Class Digital Insurer

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World class digital insurer, Aviva, employs data driven marketing to develop a relationship with customers on all channels. Unifying customer data into a single repository, appropriately named Cyclops, Teradata enables the global insurance company to proactively interact with customers on multiple channels, increasing campaign ROI as well as meeting regulatory compliance quickly. Aviva now has plans to address the new challenge of delivering business value from big data.

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