Samsung Digital Direct Marketing

Teradata Case Study: Samsung Creates Sparks with Unique Digital Direct Marketing

Teradata’s relationship with the electronics giant Samsung, one of the fastest growing global brands began over 4 years ago. Samsung initially chose to work with us due to our strong ISP relationships, having previously experienced deliverability issues. Since then Samsung have continued to work with Teradata on a number of our core product areas including the rental of our permission addresses for on-going promotions and our email broadcast technology. To learn more about Samsung’s digital direct marketing successes including a unique Easter campaign, read on...

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