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Case Study

Social Point Uses Mobile Push to Keep in Touch with More Than 50 Million Avid Gamers

Social Point is one of the world’s top developers of social games, currently played by over 50 million monthly active users across Facebook™ and mobile devices. Their mission is to “connect the world via awesomely fun gameplay.” Social Point chose Mobile Push from Teradata’s Digital Marketing Center to keep gamers engaged with individualised in-app messaging powered by datadriven marketing. Teradata’s Digital Marketing Center enabled the company to improve customer experiences and ignite gaming revenue through individualised insights.

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