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Case Study

Gaming Companies Use Data Analytics to Score Points with Players

Video game companies with the ability to capture and analyze customer data can improve the gaming experience, monetize gaming characters, and generate new revenue streams. Companies can also use the data in marketing campaigns to target new gamers or entice existing gamers to upgrade their memberships. Like retailers and other industries, video game companies can use Collaborative Filtering (cFilter), an advanced analytic function that makes automatic predictions about the interests of a user by collecting preferences from many users, to boost membership and improve revenues.

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