Mobile Marketing Automation

Why Mobile Marketing Automation and Why Now?

The mobile app revolution of the last few years opened up an entirely new way for companies to engage with consumers. Today, over 3 billion people are tethered to their smartphones nearly 24/7, downloading more than 100 billion apps per year. But the market is also highly competitive, with over 2 million apps competing for mindshare and attention. Even with a well-designed app and a marketing budget to back it up, gaining exposure and building a loyal user base is tough work. The sad reality is that 70% of people who download an app have deleted or completely stopped using it within 30 days! Fortunately, there is an effective way to combat this reality and get people back into your apps more frequently: mobile marketing automation.

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