Lead Generation Campaign

Teradata Best Practice Advice: How to start a successful online lead generation campaign

A report written in conjunction with Econsultancy and Clash Media stated 73% of online marketers agree premium lead generation delivers high ROI with online lead generation making up for 42% of the total sales in B2C marketing. Used to its full advantage, online lead generation can be a powerful marketing tool for customer acquisition. In this month’s 'Ask the Experts' article Teradata experts take a look at a few simple tips to successfully generate leads online.

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