Newsletter Sign-Up Process

Teradata Best Practice Advice: How to implement a successful newsletter subscription sign-up process

Email marketing offers the opportunity to incite buying and to establish a lasting connection with the customer. Many Marketing Managers know that a successful relationship with a customer begins with the acquisition of the right customer data. An important way of collecting this data is through the subscription to a newsletter on the company website. In this month’s ‘Ask the Experts’ article Simon Bowker, Country Manager at Teradata Applications, will focus on the newsletter subscription process and will offer some advice on how to collect the right data and the best way to promote your newsletter.

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