Campaign ROI

Teradata Best Practice Advice: 10 Top Tips to increase campaign effectiveness and ROI

The latest reports on the digital marketing industry show that it is growing year-on-year. In order to succeed in 2013, companies need to focus on tying in crosschannel campaigns, including offline and online experiences and finding ways to measure the impact of these cross-channel campaigns. However it can take time to develop an effective strategy and to properly integrate all of the channels. In this month’s Ask the Experts article our digital marketing experts share a checklist of 10 top tips to follow to make sure you are getting the best out of your marketing efforts.

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