Analyst Report

Personalized Marketing Out, Individualized Marketing In

In 2013, Teradata Marketing Applications conducted a data-driven marketing survey to better understand the frequency and implementation
of data capture and use in modern marketing. The purpose of our current study is to help marketers understand the how and why of using data to take the next step: Individualized Marketing.

How Can We Help?

Contact us for insight and answers to your questions.

Contact Teradata