January 12, 2015 | DAYTON

Teradata’s Advanced Analytics Tapped by Anheuser-Busch

Builds on Long-Standing Relationship with Nation’s Largest Brewer
Teradata (NYSE: TDC), the big data analytics and marketing applications company will provide advanced analytics services to Anheuser-Busch.  The nation’s largest brewer intends to leverage integrated data for better forecast accuracy and to fuel inventory visibility.

"Anheuser-Busch continues to invest in industry-leading data that sets us apart from our competitors," said Terry Hemken, senior director of Business Intelligence at Anheuser-Busch.  "This new collaboration with Teradata will help us identify opportunities to optimize revenue and gain efficiencies through operational improvements."
A long-time customer of Teradata, Anheuser-Busch recently selected Teradata’s advanced analytics software, Teradata Integrated Data Warehouse, and the Teradata Aster Big Analytics Appliance to advance its analytic decision-making capabilities.
The Teradata Aster Big Analytics Appliance will be an integral part of the company’s new data analytics center, known as “Bud Labs,” at the University of Illinois Research Park.
"Anheuser-Busch is an exemplary market-leading organization and has set for itself very sophisticated goals requiring operational analytics," said Gib Bassett, director of marketing for manufacturing, Teradata. "We are excited to support Anheuser-Busch’s leadership in bringing the right products to the right stores at the right time."

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Mike O'Sullivan
Teradata Corporation
Telephone: (937) 242-4786
E‑mail: mike.osullivan@teradata.com