April 24, 2012 | London

bwin.party Commits to Teradata to Drive Single Customer and Operational View

Online gaming and sports betting leader will use advanced data warehouse system to integrate its customer base, strengthen analytics and improve BI performance
Teradata (NYSE: TDC), the analytic data solutions company, has agreed to a deal with bwin.party Digital Entertainment Plc, the world’s largest listed online gaming company, to supply a new, high-performance enterprise data warehouse solution.

Based in Gibraltar and listed on the London Stock Exchange, bwin.party is one of the largest online gaming operators. It was created in March 2011 through a merger bwin Interactive Entertainment AG and PartyGaming Plc.
The agreement will see the Teradata Database and a Teradata integrated data warehouse platform implemented across bwin.party’s gaming and sports customer bases to create a single customer view across all gaming verticals. In turn, this will enable bwin.party to segment its customer base and target marketing campaigns more effectively based on previous customer activity.
In addition to facilitating essential financial reporting across the joint organisation, the new integrated Teradata solution is expected to strengthen the data analytics used for essential campaign planning, reduce operating costs and contribute to an easier-to-use and maintain business intelligence environment.
“Data analytics are essential to our organisation,” said bwin.party’s Group Technology Director Tod Martin. “We believe that the new Teradata solution will be extremely effective in consolidating data generated by our joint organisation, whilst providing the platform for better reporting analytics and insight.”
Current planned developments include the provision of a more widely-available self-service Business Intelligence model across the wider organisation.
“We are delighted that bwin.party has chosen the latest Teradata integrated data warehouse platform,” added Teradata Corporation Area Vice President, UK, Chris Armitage. “The technology is well-placed to help drive business performance and consolidate key performance indicators across the organisation.”


bwin.party digital entertainment plc (LSE: BPTY) is the world’s largest listed online gaming company. The Company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated, licensed and regulated in Gibraltar, the Group also has online poker licences in France and Italy. With offices in Europe, India, Israel and the US the Group generated total pro forma revenue of €816.0m and pro forma Clean EBITDA of €199.3m in 2011. bwin.party operates one of the world’s largest online poker networks, www.PartyPoker.com and also owns the World Poker Tour. The Group’s scale, proprietary poker software, online gaming platform and strong portfolio of games collectively differentiates its customer offer from those of its competitors. bwin.party is a constituent member of the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards. For more information about bwin.party, visit www.bwinparty.com.


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Mike O'Sullivan
Teradata Corporation
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