DSW uses digital marketing and social media to create compelling customer experiences

Watch this five-part video series as DSW's Kelly Cook, VP of Customer Strategy and Engagement, discusses their social media strategy to be real, real-time and relevant to their customers.


  • The value of listening to and responding to customers via social media.
  • Building a social community for real-time conversation relevant to customer interests.
  • Monetizing social, and measuring social media performance.

To see the rest of the five-part video series with Kelly Cook at DSW, Click Here.